Lawyer Marketing Blog Biography
With over 25 years experience in branding and positioning, Paula Black has counseled executives around the globe and worked with law firms ranging from 1 attorney to 1,000 attorneys. Her unique approach of taking simple marketing ideas and transforming them into business development tips, advice and strategies for busy attorneys has garnered her countless speaking engagements and rave reviews from clients and peers alike. Drawing from a strong background in branding and positioning, Paula placed her focus on the legal market over 15-years ago and has since assisted numerous law firms with everything from designing memorable logos and standout marketing materials to marketing strategy and business growth. Paula is the award-winning author of three books, including the Amazon-bestseller “The Little Black Book: A Lawyer’s Guide To Creating A Marketing Habit in 21 Days.” In addition, her blog, “In Black & White: Common Sense Strategies For Growing Your Legal Practice,” aims to share basic marketing ideas while making them relevant to attorney’s everyday work life. It was designed to open up conversation about legal marketing practices and give attorneys food for thought about their own marketing actions.
She is a frequent speaker on the topics of law firm branding and positioning, and marketing and business development, and has delivered speeches and seminars for groups including the Managing Partner Forum, TAGLaw and TIAG, and the Legal Marketing Association.
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With over 25 years experience in branding and positioning, Paula Black has counseled executives around the globe and worked with law firms ranging from 1 attorney to 1,000 attorneys. Her unique approach of taking simple marketing ideas and transforming them into business development tips, advice and strategies for busy attorneys has garnered her countless speaking engagements and rave reviews from clients and peers alike. Drawing from a strong background in branding and positioning, Paula placed her focus on the legal market over 15-years ago and has since assisted numerous law firms with everything from designing memorable logos and standout marketing materials to marketing strategy and business growth. Paula is the award-winning author of three books, including the Amazon-bestseller “The Little Black Book: A Lawyer’s Guide To Creating A Marketing Habit in 21 Days.” In addition, her blog, “In Black & White: Common Sense Strategies For Growing Your Legal Practice,” aims to share basic marketing ideas while making them relevant to attorney’s everyday work life. It was designed to open up conversation about legal marketing practices and give attorneys food for thought about their own marketing actions.
She is a frequent speaker on the topics of law firm branding and positioning, and marketing and business development, and has delivered speeches and seminars for groups including the Managing Partner Forum, TAGLaw and TIAG, and the Legal Marketing Association.
Lawyer Marketing Blog
Lawyer Marketing Blog
Lawyer Marketing Blog
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Lawyer Marketing Blog
Lawyer Marketing Blog
Lawyer Marketing Blog
Lawyer Marketing Blog
Lawyer Marketing Blog
Lawyer Marketing Blog
Lawyer Marketing Blog
Lawyer Marketing Blog
Lawyer Marketing Blog
Lawyer Marketing Blog
Lawyer Marketing Blog
Lawyer Marketing Blog
Lawyer Marketing Blog
The world of lawyer marketing can really be quite powerful when wielded right. Its an area that a lot of people don't understand they need help in. A close friend was able to really see my practice soar when I found the right help
ReplyDeleteThanks for the share. Building off what Sean said, lawyer marketing has definitely become a necessity in the industry. However, not many firms are doing it properly. Often times you see a lawyer blog that has maybe one blog post a month and no comments. If you are trying to build an online presence this simply will not cut it. To be successful you have to create content that is not only current and interesting but also engaging. Engaging your audience will not only increase traffic to your site, but it will also possibly convince people that you are the right lawyer for them.
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