Marketing Your Small Business Biography
Social media is everywhere you look, which may have you wondering how you can utilize social media recruiting for your small business and target audience and even monetize it.
Step One: Identify Objectives and Audience
The first step in crafting a social media strategy is to identify your objectives. What do you hope to get out of these efforts? Social media can be used for a variety of business functions:
General branding or "getting your name out there"
Selling your products/services directly
Customer Service
Distributing Coupons/Offers
Driving traffic to your web site
Decide which one (or all) of the above makes sense based on your company’s quantifiable goals. For example, your goal may be to send 100 new website visitors to your site in the first sixty days, and to close 5% of those visitors.
Step Two: Identify Appropriate Platforms
Once you have identified your goals, the next step is to define your target market/audience. For example, you may want to reach white women between the ages of 35-45 that are married with 3 kids and have a combined family income of over $100,000. A target audience of "males between 50-75" is simply too broad and too large of a market.
Armed with this information, the next step is to select three to five social media platforms from which to start marketing. The key: your target market needs to be actively using the platforms you select in order for them to be effective.
Rather than setting up accounts on hundreds of different sites, it is best to start off small and test and grow these sites. Managing more than five sites requires a much larger staff and investment to maintain.
To narrow your list down, take a look at alexa.com and view the Top 1000 sites in the US (or the country in which you’re looking to market) and focus on those social networks first.
These sites may not be right for your target audience. Spend some time reading about their demographics. This information can typically be found on the social network, or are a quick Google search away. Again, the key is that your target audience should be actively using the site.
Marketing Your Small Business
Marketing Your Small Business
Marketing Your Small Business
Marketing Your Small Business
Marketing Your Small Business
Marketing Your Small Business
Marketing Your Small Business
Marketing Your Small Business
Marketing Your Small Business
Marketing Your Small Business
Marketing Your Small Business
Marketing Your Small Business
Marketing Your Small Business
Marketing Your Small Business
Marketing Your Small Business
Marketing Your Small Business
Marketing Your Small Business
Marketing Your Small Business
Marketing Your Small Business
Marketing Your Small Business
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