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Web Positioning

Web Positioning Biography

Ayrton Senna da Silva was definitely one of the greatest drivers in Formula-One history. He titled three-time Formula One champion until his car smashed into a concrete wall during the early laps of San Marino Grand Prix. Senna's tragic accident still casts a long shadow into many person related to F1 even today.

"He was the professional driver ever known to me." - Alain Prost
He was born with a silver spoon in his mouth on March 21, 1960 in Sao Paulo, Brazil. His intension to the automobile had already been started at his childhood, and he had played with the broken engine and machine at father's garage. Milton da Silva - Senna's father had him start the Kart racing at age 4. Milton hired the technical trainer to his son learn his racing skill called "art" later.
Senna had a strong inclination toward the kart, and at Kart-entryable age he'd like to go Great Britain as the Mecca of motor sports. It was 1973 when he had entered the full-season into Kart racing. After the first win on July 1, he got the title such as the domestic championship and the South-America championship one after another, and in 1978 he challenged the World championship at Le Man and Estoril or so. Ayrton stepped up his stage to Formula-Ford at Great Britain in 1981 so that he could try to enlarge his experience due to his well-seasoned in his lower category. He entered to the race from Van Dimen and won as early as the 3rd round. As a result, he took the title of season with no sweat as a brilliant driver in 12 wins out 20 races.

At his entry into Formula-Ford a young incomparable-driver got married with a childhood friend, Lilian. She made every effort to support a spouse activity of his racing life, traveling all over the world, however, a bride insisted on going back home because the England climate didn't agree with her and her patience with husband enthusiasm over the race was running out. Besides, Senna da Silva was not satisfied with a cold treatment such as no-offer of supporting his racing operation in spite of his sprint in rookie year. Therefore, he had been frustrated in both the wife's complaints and his treatment, and then at last he determined to stop his race activity and return to Brazil during that off-season. However, he came back again to the circuit next season, postponing his married life to the racing sprit.

Web Positioning

Marketing Your Small Business

Marketing Your Small Business Biography
Social media is everywhere you look, which may have you wondering how you can utilize social media recruiting for your small business and target audience and even monetize it.
Step One: Identify Objectives and Audience
The first step in crafting a social media strategy is to identify your objectives. What do you hope to get out of these efforts? Social media can be used for a variety of business functions:
General branding or "getting your name out there"
Selling your products/services directly
Customer Service
Distributing Coupons/Offers
Driving traffic to your web site
Decide which one (or all) of the above makes sense based on your company’s quantifiable goals. For example, your goal may be to send 100 new website visitors to your site in the first sixty days, and to close 5% of those visitors.
Step Two: Identify Appropriate Platforms
Once you have identified your goals, the next step is to define your target market/audience. For example, you may want to reach white women between the ages of 35-45 that are married with 3 kids and have a combined family income of over $100,000. A target audience of "males between 50-75" is simply too broad and too large of a market.
Armed with this information, the next step is to select three to five social media platforms from which to start marketing. The key: your target market needs to be actively using the platforms you select in order for them to be effective.
Rather than setting up accounts on hundreds of different sites, it is best to start off small and test and grow these sites. Managing more than five sites requires a much larger staff and investment to maintain.
To narrow your list down, take a look at alexa.com and view the Top 1000 sites in the US (or the country in which you’re looking to market) and focus on those social networks first.
These sites may not be right for your target audience. Spend some time reading about their demographics. This information can typically be found on the social network, or are a quick Google search away. Again, the key is that your target audience should be actively using the site.

Marketing Your Small Business

Article Marketing Blog

Article Marketing Blog Boiography

Crafting Your Optimized Author Bio

Your author bio is a vital part of your article marketing campaign. It must append every article you write, and contains links to your site, sometimes directly from text. (Not all article directories allow your text to link... EzineArticles does though. From PR6 pages. Read their submission guidelines before you go text link crazy though...)

No matter what your specific article marketing goals, your author bio will play some role, so here are some guidelines to make yours work hard:

- Make your bio between 60 and 80 words. Some sites allow more, some a little less. Get in the middle and you won't have to fool around when it comes time to submit to directories. You should have a succinct message anyway.

- Make your #1 keyword link to the page you'd like to show up for that keyword. My guess is you'd like your index page to show up for your #1 keyword. Use your #1 keyword a few times in your author bio in addition to your link. I'm assuming you've already done some pretty extensive search engine optimization of course.

- If you're trying to drum up leads include your phone number and email address. Create a new email address for article marketing purposes because you're going to get lots of spam once you've put it online. And you can track leads or inquiries that come directly through your article marketing innitiative.

- Nail down your key marketing message, whatever you've determined that to be. All the better if it includes your #1 keyword.

Again, if you know your specific article marketing goals be sure to put them in your author bio. My goals are to build links and generate some reader interaction.

In the interest of taking my own medicine, and following EzineArticle's guidelines (2 non duplicated urls), I decided to revise my old author bio (currently at 55 words): Need help with article ideas? Stumped on where to find publishers? Send questions and article directories not on my list to gfrench@gmail.com. Garrett French is a search engine engineer for Websourced.com (linked to site) and conducts branding and link building research with his article marketing (linked to site) blog. You may republish this article if you include all links.First of all it's pretty flat. "Need help with article ideas?" Let's see... My main goal is for people to write me with article idea questions so I can show off my skills in understanding a business' target audience. I think I should go a little broader with my request though: "Send me your article marketing questions for free, quick answers."

Article Marketing Blog

Thursday, 6 December 2012

Web Positioning

Marketing Your Small Business

Article Marketing Blog