Blog Marketing Strategies Biography
Blogging is suddenly at the eye of the media storm. Mainstream sources such as BusinessWeek and The New York Times are covering blogging as if it were brand new. Yet blogs are almost old news. The 2004 political conventions catered to bloggers, the White House recognizes bloggers as press, and bloggers caused CBS to reexamine its fact-checking.
Marketers must look beyond the hype to determine how blogs can influence their products and how to effectively add them to the marketing mix.
As the digital equivalent of Hyde Park's Speakers' Corner, blogs empower people to express their knowledge and opinions to anyone who cares to listen. This is important for marketers because consumers now control part of the conversation and can influence a brand's future based on their personal perceptions. In this context, the issue is how a Web-enabled public evaluates the quality of information on blogs and related posts, and to which messages they pay attention.
Blog Marketing Strategies
Regardless of your product, blogs can be an integral part of a marketing strategy. This doesn't necessarily mean running out to start one. There are other ways to harness this fast-growing medium's power:
Gather market intelligence. Monitor public buzz to determine how your brand and close competitors are faring. Knowing where, why, and how you're being trashed (or praised) in a public forum allows you to respond appropriately -- and quickly. Any angry customer or disgruntled former employee can launch a blog at no cost. They may even get higher search rankings than your brand.
Blog Marketing Strategies
Blog Marketing Strategies
Blog Marketing Strategies
Blog Marketing Strategies
Blog Marketing Strategies
Blog Marketing Strategies
Blog Marketing Strategies
Blog Marketing Strategies
Blog Marketing Strategies
Blog Marketing Strategies
Blog Marketing Strategies
Blog Marketing Strategies
Blog Marketing Strategies
Blog Marketing Strategies
Blog Marketing Strategies
Blog Marketing Strategies
Blog Marketing Strategies
Blog Marketing Strategies
Blog Marketing Strategies
Blog Marketing Strategies
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