Marketing Tips For Small Business Biography
If you have people on your staff who fit the demographic of your target, you’ve got yourself a constant focus group and guerilla marketing team.
When his company was just starting out, Blake Mycoskie of TOMS created a loyalty-inspiring internship program. Every summer he hired about 20 students who did whatever Blake and his team needed them to do – write copy; deliver shoes; host events etc… Each of these interns was in the TOMS demographic and in addition to getting cheap labor for the summer, Blake also had a group of 20 people who were fanatic about the brand and spread the word to their friends – providing the most effective marketing you could ask for: word of mouth. They also came up with great ideas to help grow the business amongst their peers.
This is not limited to students. If you’re hiring temporary help and the job does not require a specific skill, consider hiring someone in your target demographic. For example, if you’re selling diapers, don’t necessarily go to the local college to get your summer help, find some local moms who want to work part time. If you’re selling products to baby boomers, hit up retirees, many of whom would love an internship.
If you have people on your staff who fit the demographic of your target, you’ve got yourself a constant focus group and guerilla marketing team.
When his company was just starting out, Blake Mycoskie of TOMS created a loyalty-inspiring internship program. Every summer he hired about 20 students who did whatever Blake and his team needed them to do – write copy; deliver shoes; host events etc… Each of these interns was in the TOMS demographic and in addition to getting cheap labor for the summer, Blake also had a group of 20 people who were fanatic about the brand and spread the word to their friends – providing the most effective marketing you could ask for: word of mouth. They also came up with great ideas to help grow the business amongst their peers.
This is not limited to students. If you’re hiring temporary help and the job does not require a specific skill, consider hiring someone in your target demographic. For example, if you’re selling diapers, don’t necessarily go to the local college to get your summer help, find some local moms who want to work part time. If you’re selling products to baby boomers, hit up retirees, many of whom would love an internship.
Marketing Tips For Small Business
Marketing Tips For Small Business
Marketing Tips For Small Business
Marketing Tips For Small Business
Marketing Tips For Small Business
Marketing Tips For Small Business
Marketing Tips For Small Business
Marketing Tips For Small Business
Marketing Tips For Small Business
Marketing Tips For Small Business
Marketing Tips For Small Business
Marketing Tips For Small Business
Marketing Tips For Small Business
Marketing Tips For Small Business
Marketing Tips For Small Business
Marketing Tips For Small Business
Marketing Tips For Small Business
Marketing Tips For Small Business
Marketing Tips For Small Business
Marketing Tips For Small Business
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