Blog Online Marketing Biography
Michael has spent his entire professional career focused on e-commerce. In 2007 Michael joined Taylor Gifts. He is responsible for all aspects of their ecommerce business including online marketing and website development. Since his arrival at Taylor Gifts, sales from online marketing initiatives such as paid search, affiliate marketing, email marketing and comparison shopping engines have more than doubled while lowering costs. In September of 2009 Michael lead a successful relaunch of the 3 Taylor Gifts’ managed websites. The focus of the redesign was to improve usability and SEO. Since the relaunch, natural search traffic is up 30% and premium rankings have been achieved on extremely competitive terms.
Prior to joining Taylor Gifts, Michael worked at Advanta Bank Corp and GSI Commerce as an Affiliate Marketing specialist. During this time Michael has managed a wide assortment of affiliate programs ranging in size, industry and affiliate network. Some of the better-known brands that Michael has represented and collaborated with include, TheSportsAuthority.com, Kmart.com, LNT.com, and Advanta.com. Michael has also launched the affiliate programs of smaller retailers while they are just starting their businesses. Managing programs across such a diverse set of industries has given Michael the experience to enable him to adapt to working with almost any e-commerce company. These programs have been managed utilizing a wide selection of affiliate marketing networks including, Commission Junction, Linkshare and Befree.
In his spare time Michael enjoys photography, spending time with his wife, Amy, and playing with his dog, Jazzy.
Michael has spent his entire professional career focused on e-commerce. In 2007 Michael joined Taylor Gifts. He is responsible for all aspects of their ecommerce business including online marketing and website development. Since his arrival at Taylor Gifts, sales from online marketing initiatives such as paid search, affiliate marketing, email marketing and comparison shopping engines have more than doubled while lowering costs. In September of 2009 Michael lead a successful relaunch of the 3 Taylor Gifts’ managed websites. The focus of the redesign was to improve usability and SEO. Since the relaunch, natural search traffic is up 30% and premium rankings have been achieved on extremely competitive terms.
Prior to joining Taylor Gifts, Michael worked at Advanta Bank Corp and GSI Commerce as an Affiliate Marketing specialist. During this time Michael has managed a wide assortment of affiliate programs ranging in size, industry and affiliate network. Some of the better-known brands that Michael has represented and collaborated with include, TheSportsAuthority.com, Kmart.com, LNT.com, and Advanta.com. Michael has also launched the affiliate programs of smaller retailers while they are just starting their businesses. Managing programs across such a diverse set of industries has given Michael the experience to enable him to adapt to working with almost any e-commerce company. These programs have been managed utilizing a wide selection of affiliate marketing networks including, Commission Junction, Linkshare and Befree.
In his spare time Michael enjoys photography, spending time with his wife, Amy, and playing with his dog, Jazzy.
Blog Online Marketing
Blog Online Marketing
Blog Online Marketing
Blog Online Marketing
Blog Online Marketing
Blog Online Marketing
Blog Online Marketing
Blog Online Marketing
Blog Online Marketing
Blog Online Marketing
Blog Online Marketing
Blog Online Marketing
Blog Online Marketing
Blog Online Marketing
Blog Online Marketing
Blog Online Marketing
Blog Online Marketing
Blog Online Marketing
Blog Online Marketing
Blog Online Marketing
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