Marketing Tips Biography
Well, it looks like I need to rewrite my own bio! I recently chatted (okay, e-mailed) with my friend Michael Kornfeld, an award-winning public relations strategist and writer, whose clients include a number of singer-songwriters. A past president of both the New York chapter of the International Association of Business Communicators and Public Relations Professionals of Long Island, he is a frequent speaker on PR and communications topics. Mike also is editor and publisher of AcousticMusicScene.com and vice president of the Northeast Regional Folk Alliance (NERFA) board of directors. Here’s what Michael had to say about how to make sure your bio is as good as it can be:
Q: Why is writing a good bio so important for singer-songwriters?
A: Good bios are a way for singer-songwriters to introduce themselves to the media, concert presenters and venue bookers, songwriting competition judges, potential fans, and other target audiences. Although well-crafted and well-delivered songs are vital, a well-written bio that captures people’s attention also is critical to making a good first impression. A well-written bio might prompt someone to check out your music and affect the way s/he listens to it. Many singer-songwriters write and perform creative and interesting songs. Those whose bios are as creative and interesting as their music are more apt to achieve success.
Well, it looks like I need to rewrite my own bio! I recently chatted (okay, e-mailed) with my friend Michael Kornfeld, an award-winning public relations strategist and writer, whose clients include a number of singer-songwriters. A past president of both the New York chapter of the International Association of Business Communicators and Public Relations Professionals of Long Island, he is a frequent speaker on PR and communications topics. Mike also is editor and publisher of AcousticMusicScene.com and vice president of the Northeast Regional Folk Alliance (NERFA) board of directors. Here’s what Michael had to say about how to make sure your bio is as good as it can be:
Q: Why is writing a good bio so important for singer-songwriters?
A: Good bios are a way for singer-songwriters to introduce themselves to the media, concert presenters and venue bookers, songwriting competition judges, potential fans, and other target audiences. Although well-crafted and well-delivered songs are vital, a well-written bio that captures people’s attention also is critical to making a good first impression. A well-written bio might prompt someone to check out your music and affect the way s/he listens to it. Many singer-songwriters write and perform creative and interesting songs. Those whose bios are as creative and interesting as their music are more apt to achieve success.
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